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Swot Analysis

which is also needed for internal environmental analysis , is the analysis of Strength ,Weakness, Opportunities and Threat and helps to will help show you:

  •     How to find the strengths an organisation has that they can exploit against their competitors to win more customers.
  •     How to find weaknesses that need to be improved and ignore those that don’t require investment.
  •     How to find all the untapped market opportunities available for a business to exploit.
  •     How to ensure that any threats to the business are taken account of in all action plans a business develops.
  •     How to implement focused action plans based upon the analysis undertaken that ensures that any investment made in the business is targeted to pulling in additional profitable customers.
  •     How to use your new SWOT analysis as the foundations for your business plan.

Overall, you’ll now be able to show how to build a successful and sustainable business by understanding and focusing on those areas that bring immense success.

In  doing S.W.O.T  Analysis  for the newly started business ,you would need to ;

STEP 1:

Find unique strengths that need to be protected from competitors and communicated to customers

STEP 2:

Highlight the weaknesses that really matter that a company needs to develop

STEP 3:

Accurately pinpoint all market opportunities that have the maximum potential

STEP 4:

Mitigate any threats to the business in a few simple steps

STEP 5:

Pull it altogether and develop the right, targeted action plans from your analys