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This will the help to analyse the external environs of the intended start-up in order to have a knowledge of the situation within that locality. PEST ANALYSIS While considering starting up a business, it is worth noting that the Political , Economic ,social and technological situation of the area for the business has to be scanned and taken into consideration before actually starting the business.
In PEST Analysis , we have the following;Political Factors
* ecological/environmental issues * current legislation home market * future legislation * European/international legislation * regulatory bodies and processes * government policies and stability * government term and change * trading policies
ECONOMIC FACTORS * home economy situation * home economy trends * overseas economies and trends * general taxation issues * taxation specific to product/services * seasonality/weather issues * market and trade cycles * specific industry factors * market routes and distribution trends * customer/end-user drivers * interest and exchange rates
SOCIALFACTORS An entrepreneur starting a business will have to consider the issues mentioned below which affect the lives of their prospective consumers and find out if they can effectively relate to them when they start their business in whatever chosen location.
* lifestyle trends * demographics * consumer attitudes and opinions * media views * law changes affecting social factors * brand, company, technology image * consumer buying patterns * fashion and role models * major events and influences * buying access and trends * ethnic/religious factors * lifestyle trends * demographics * consumer attitudes and opinions * media views * law changes affecting social factors * brand, company, technology image * consumer buying patterns * fashion and role models * major events and influences * buying access and trends * ethnic/religious factors
TECHNOLOGICAL The business starter would have to examine the technological competence of his intending business and how it could stand the present competition .
The assessment includes;
* competing technology development * research funding * associated/dependent technologies * replacement technology/solutions * maturity of technology * manufacturing maturity and capacity * information and communications * consumer buying mechanisms/technology * technology legislation * innovation potential * technology access, licencing, patents
You have to make sure that most of the aforementioned variables are in the positive light for you before commencement.Also worthy of mention is the Porters 5 Forces which highlight the extent of competition and various threats that the new business may be exposed to.
It includes the following: * The threat of new entrants
* The bargaining power of suppliers
* The bargaining power of customers
* The intensity of rivalry between competitors
Put another way, the Porter Industry analysis strategic planning method addresses the following business issues: * What powers do our customers have?
* What powers do our suppliers have?
* What are the substitutes for our products and services?
* What is our competitors’ power in the market?
* What barriers prevent us from entering this market, such as financial, and required human resources?
* What powers do our customers have?
* What powers do our suppliers have?
* What are the substitutes for our products and services?
* What is our competitors’ power in the market?
* What barriers prevent us from entering this market, such as financial, and required human resources?
You would have to determine the following;Bargaining Leverage * Buyer concentration versus firm concentration * Buyer volume * Buyer switching costs relative to firm switching costs * Buyer information * Ability to backward integrate * Substitute products * Pull-through
Price Sensitivity * Price / total purchases * Product differences * Brand identity * Impact on quality / performance * Buyers profits * Decision makers’ incentives
IS YOUR IDEA FEASIBLE?The above shows Porter’s 5 Forces which helps identify the bargaining power of suppliers ,buyers substitutes
1. Identify and briefly describe the business you plan to start.
2. Identify the product or service you plan to sell.
3. Does your product or service satisfy an unfilled need?
4. Will your product or service serve an
existing market in which demand exceeds
supply?
5. Will your product or service be
competitive based on its quality,
selection, price or location?
Answering yes to any of these questions means you are on the
right track; a negative answer means the road ahead could be
rough. |